Struggling CNN now gouging advertisers during dem debates


The dirty truth about the mainstream media is that they want us to be angry at one another.

The reason for this is simple:  Conflict is what we as human beings prefer to have as entertainment.  It’s the reason that sports are so popular, and why all of our movies and books contain some protagonist/antagonist plot.  We are conditioned to see the world as “good versus evil”, “left versus right”, or some other equally disingenuous dialogue.

Remember, we don’t have to oppose one another; we do so because we’ve been trained for it by the media.

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Americans are waking up to this reality, albeit slowly.  CNN and other mainstream networks are losing viewers faster Empire after the Jussie Smollett hate hoax, and they’ve been ramping up their hyperbole in an effort to draw us back in.

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Now, as that tactic consistently continues to fail, CNN has begun gouging advertisers who wish to peddle their wares during the democratic debates…and the numbers are staggering.

TV’s latest emerging hit takes all the thrills of a traditional reality competition program and mixes in an awful lot of drama.

It’s not a knock-off of “American Idol” or a new MTV series. Instead, it’s something that might be best compared to a Sunday public-affairs program laced with amphetamine.

CNN is seeking exponentially high prices for ad packages set to run in its broadcast of two debates among Democratic presidential hopefuls next week, according to a person familiar with the matter. The AT&T-owned cable-news outlet is requires a commitment of $300,000 in advertising on the network before a potential sponsor can purchase commercials within the two debate telecasts. The minimum requirement is pegged at around $300,000, according to a person familiar with the matter, while a 30-second spot airing in the debates is seen costing around $110,000. A 30-second ad in CNN’s primetime programs has over the last few months cost between $7,000 and $12,000, according to SQAD MediaCosts.

Just how outrageous are these new prices?

The total costs would likely total more than a package of commercials on AMC’s “The Walking Dead,” or the price of a 30-second ad placed in the most recent season of “Empire” on Fox or “The Big Bang Theory” on CBS, according to a Variety survey of  primetime ad prices.  CNN has tapped Dana Bash. Don Lemon and Jake Tapper to moderate both evenings.

CNN will also allow advertisers to explore previously uncharted waters with something called “squeeze backs”, where both the debate stage and the advertisements will be shown during breaks in the action.

These are desperate times for CNN, and this latest cash grab is simply more evidence of their downward spiral.

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