Michael Bloomberg Makes it Official with Enormous Advertising Buy for 2020

Even though former New York City Mayor Michael Bloomberg had already filed the all-important ballot paperwork for the state of Alabama, some in the media felt as though his maneuver was meant only to dip his toes into the possibility of running for President.  All that was put to rest over the weekend, however.

Bloomberg, a billionaire climate activist from The Big Apple, has had his name floated around presidential politics for years now, with Mr. Mayor himself often adding to the speculation.  Just weeks ago, after filing the aforementioned ballot access paperwork, Bloomberg had been largely quiet on the subject of his possible candidacy.

A massive new advertising purchase has revealed his true intent, however.

The 77-year-old former New York City mayor, positioning himself as a centrist alternative to Joe Biden, launched his candidacy in an online video that is part personal story, part attack on President Donald Trump.

“I’m running for president to defeat Donald Trump and rebuild America. We cannot afford four more years of President Trump’s reckless and unethical actions. He represents an existential threat to our country and our values,” Bloomberg declared in a statement Sunday. “If he wins another term in office, we may never recover from the damage.”

Bloomberg became one of the richest people in the world on the success of his eponymous financial news company. He then served three terms as New York City mayor and in 2014 was honorarily knighted by Queen Elizabeth.

The video accompanying his announcement, part of an initial $34 million ad buy, instead seeks to play up his middle-class upbringing in Medford, Mass. The narrator notes he “had to work his way through college” and built his business, Bloomberg LP, from “a single room to a global entity.”

Bloomberg’s timing here was crucial, waiting until former Vice President Joe Biden appeared to be wholly downtrodden by the repercussions of the Democratic impeachment inquiry, and the sudden and inordinate amount of attention put on his son’s business dealings in Ukraine.

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