It looks like taxpayers are not only going to be mandated with Obamacare and taxed if they don’t get health insurance, but we are also getting the bill for it’s promotion.
Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange. The Ogilvy plan includes ideas for reaching an uninsured population that speaks dozens of languages and is scattered through 11 media markets: advertising on coffee cup sleeves at community colleges to reach adult students, for example, and at professional soccer matches to reach young Hispanic men.
“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ ” said Peter V. Lee, the exchange’s executive director. “There are good story lines here.”
Although the exchange will not start advertising until next year, the California Endowment, a foundation that has spent $15 million promoting the law, is running newspaper and television ads, including one in which the television personality Dr. Mehmet Oz exhorts viewers to “get educated, get engaged, get enrolled.” That campaign has targeted Hispanics, who make up more than half of the state’s uninsured population.
While states have sought to nullify the power grab of the federal government, authorities in California are pumping millions of state and federal dollars into the promotion of the Affordable Care Act.
Alex Newman writes,
Already famous for slavish support of big government and President Obama, Hollywood and the entertainment industry will apparently be one of the main targets of the pro-ObamaCare propaganda scheme. According to the marketing plan cited by the Times, among the ideas being discussed is a so-called “reality TV show” surrounding “the trials and tribulations of families living without medical coverage.”
On top of that, the taxpayer-funded “marketing” scheme will aim to have prime-time television shows such as Modern Family and Grey’s Anatomy promoting ObamaCare in their plots. Spanish-language “telenovelas” run by Univision will also be targeted in the public relations effort, the Times reported.
“I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’” California health exchange Executive Director Peter V. Lee was quoted as saying. “There are good story lines here.”
This will come from the Golden State which is anything but, as it teeters on the edge of a $16 billion deficit. In fact, Governor Jerry Brown is practically begging taxpayers to approve a tax increase on themselves, while at the same time funding this nonsensical government propaganda.
The Obama administration spent $20 million in a contract to promote Obamacare earlier in the year before the Supreme Court ruled on it. All of this money comes from you and me as those in Washington continue to tell us how this will make things “more affordable.”Don't forget to Like Freedom Outpost on Facebook and Twitter, and follow our friends at RepublicanLegion.com.
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