For Ocasio-Cortez, success is measured in ‘likes’ and ‘retweets’ – and it was quite the week


Politics is certainly a complicated game, with layers of play that take some time to fully materialize – even for the most talented participant.  One such layer is the publicity layer, or the quantification of any particular politician’s public persona.

These things can’t really be measured.  They are, in some ways intangible.  Having a knack for cultivating the public perception of yourself is a skill that has evaded most of us.  This vast majority of humanity is left to decode the formula for fame from simple mathematics.  How many posts a day?  At what time?  How many hashtags?

We create formulas in an attempt to decipher what the truly gifted are doing so differently from the rest of us.  What we’re missing is the raw ability, but we’re trying to reverse-engineer their successes for ourselves.  It’s what keeps us getting out of bed in the morning, to put it bluntly.

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Freshman Congresswoman Alexandria Ocasio-Cortez has been in just such a situation, inundating the nation with social media posts that fire on all of the algebraic cylinders we were just discussing, while lacking the substantive import that would make them worth a damn.

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And, as far as playing the social media game is concerned, AOC is absolutely dominating.

The tracking firm NewsWhip reported Wednesday that AOC had attracted 4.8 million social media interactions about news articles during the week that ended on Sunday. That compares to 6.5 million such interactions for all of the Democrats running for president combined — led by California Sen. Kamala Harris. The measurements were first reported by Axios.

Of course, this isn’t a proclamation of AOC’s value to Congress, but rather a simple test of popularity…much like the election that saw her sent to Washington.

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