The Democratic Party has a real numbers problem in 2020.

No, I’m not talking about the impossible math that Elizabeth Warren is touting will pay for her healthcare plan, and there simply isn’t enough time in the day to explain why democratic socialism is no incredibly unpopular among working people.

The issue that the Democrats face in their quest to unseat Donald Trump is one of age.

You see, the party itself, its supporters, are growing younger by the minute.  Americans who arrive at voting age these days are likely to lean hard to the left for a myriad of reasons.  The problematic reality for the 2020 candidates is that most of them are in their 60’s or 70’s, and can’t relate to this all-important voting bloc whatsoever.

That is why some, like former NYC Mayor Michael Bloomberg, are resorting to some fairly desperate tactics.

The presidential campaign of former New York City mayor and billionaire Michael Bloomberg has begun an initiative to pay social media users to promote his work and agenda ahead of the 2020 election.

The startup, seen by the Daily Beast as an attempt for Bloomberg to “seem cool,” comes a few days after Bloomberg’s campaign announced its plans to double the amount he spends on advertising amid several problems with the Iowa caucus.

Tribe, a “branded content marketplace” that connects social-media users and influencers with brands they would like to promote, can now be used to show support for Bloomberg’s campaign while receiving payment.

For a fee of $150, Bloomberg’s campaign is reaching out to micro-influencers, someone with 1,000 to 100,000 followers, to establish content “that tells us why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.”

Unfortunately for Bloomberg, the only thing worse than being “uncool” is getting caught paying someone to make you look cool.