Leaked Democrats’ Gun Control Playbook: How To Use National Tragedies as Opportunities to Pass Gun Control

The Second Amendment Foundation secured a leaked copy of the Democrats' gun control playbook. The title of the 70+ page document is Preventing Gun Violence Through Effective Messaging.

The instructions provide insight into just how politicians and anti-gunners are organizing themselves strategically to be on the same page in order to attack pro-gun supporters, pro-gun organizations such as the National Rifle Association and Gun Owners of America, and even how to politicize national shooting tragedies to push their agenda for more control of the people who own guns.

Dave Workman informs us:

The 70-plus page guide, produced last year and posted on-line as a pdf by Temple Beth El though a link no longer appears on the TBE website, is titled Preventing Gun Violence through Effective Messaging. It offers tips on everything from using effective rhetoric to dividing National Rifle Association members from NRA leadership. One of the people who prepared the guide was Al Quinlan, a principle of the Washington, D.C.-based firm of Greenberg Quinlan Rosner (GQR), which also has offices in London and Buenos Aires.

PDC report filed by the Seattle-based Washington Alliance for Gun Responsibility (WAGR) shows a May expense of $43,700 paid to GQR for opinion research.

According to the guide, Quinlan was part of "a team of communicators" with "decades of experience advising organizations on message development and strategic communications." Other members of this team were Frank O'Brien, creative director and founder of OMP, another Washington, D.C.-based firm, and Jeff Neffinger and Matthew Kohut at KNP Communications, also headquartered in Washington, D.C.

In using national tragedies, such as the Sandy Hook Elementary shooting in December 2012, the document states that "The most powerful time to communicate is when concern and emotions are running at their peak ... The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts."

The gun control playbook also suggests using "emotionally powerful language" to push the gun control agenda. The architects want readers to take on semi-automatic weapons by declaring "These weapons are not your grandfather's rifle."

That argument is easily defeated by an even more intense, emotional argument, "They are your son's rifle."

The document then deals with the controversial (at least among liberals) Stand Your Ground laws and addresses it in provocative terms on page 45, such as "Shoot First" and "Kill at Will," claiming that these phrases are "more accurate and persuasive." Nothing could be further from the truth.

There is also a suggestion not to use certain phrases, such as "duty to retreat." Why? It's because the term may have established legal principle, but it conveys weakness to the public and is "hard to defend." In fact, in Washington State, there are court rulings that date nearly 100 years back that have clearly stated that there is "no duty to retreat" if one is being attacked in a place where they have a right to be.

Oh, and the document knowingly wants to avoid facts, except in the case where such manipulated facts help the case. "Use a few facts—but only in a way that reinforces the personal frame—not as a recitation of a list of facts without the connection to the personal anguish and loss." They don't want to look at the real numbers in violent crime, as this would defeat their arguments.

Finally, the document encourages citation of "law enforcement's support at every opportunity." Just remember not to mention certain individuals and groups such as the Colorado Sheriff's Association (including Elbert County Colorado Sheriff Shayne Heap), or Milwaukee Sheriff David Clarke, or maybe some Oregon sheriffs, or some Georgia sheriffs. After all, they are just the guys on the ground without a political agenda.

The side of freedom is often spoken of as being manipulated by the gun lobby. The truth of the matter is that the gun lobby exists because of those who are liberty minded, not the other way around. The Second Amendment was in place long before there was an NRA or a GOA. Perhaps this document could rightly be called "Gun Control Indoctrination: How to Criminalize Gun Ownership through Effective Messaging."

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14 thoughts on “Leaked Democrats’ Gun Control Playbook: How To Use National Tragedies as Opportunities to Pass Gun Control

  1. If we pass the word around to everyone, that the USA has the lowest gun murder suicides per 100 thousand-4.2%, which are the statistics on the World Health Organization. You know when Obama kicks the door open on stage and pouts, that this is NOT the American Way that He is trying to sell to the Americans. When men and women say this will save our children, etc etc- I'm sorry to say that this a bill of sale that all of Americans DO NOT WANT. Disarm America for the Big takeover of our country and the government raising of your children into puppets of a new government of doom.
    You keep saying This will never happen.......Get smart and watch.

  2. Obamabinbiden,king hussein,obamalamadingdong,hails from zip code 60606- see obama for america address. With a clear antichristian world view how else could one describe him?

  3. Hey, does anyone remember a school or public shooting incident that was committed by a conservative, sane legal gun owner? Seems like the shooters all share the liberal nutcase illegal gun owner category.

  4. Our principle means of protecting ourselves should be based upon are non-optional God-expected responsibility to do so. Anything less makes us worse than an infidel:

    "But if any provide not for his own, and specially for those of his own house p[including spiritual and physical protection], he hath denied the faith, and is worse than an infidel." (1 Timothy 5:8)

    Being that, along with the NRA, Gun Owners of America is one of the left's principle targets, you might find what Larry Pratt (Executive Director of GOA) has to say regarding this same issue especially interesting. Click on my name, then our website. Scroll about half way down our home page to our Featured Messages.

  5. Mustang Mike says:

    Ok guys we take that book and flip it around, change a few words and fight fire with fire. Use their play book against them, any sane person knows that if you have the enemies battle plans, you can take them out and be home before dinner.

    The phrase "PRO VICTIM" is a great place to start, every time a liberal runs off at the mouth about gun control. Ask them this, " Are you pro victim ? Removing the right to defend yourself and your family and removing the right to the ability to level the playing field with an attacker means that you in fact are handicapping the victim. Meaning you are PRO VICTIM and are routing for the attacker, intruder or convict if they have a prison record.

    I then inform them of the show panic 911, i suggest they watch a few episodes and make a tally mark every time they have the thought that man if that person only had a gun while the guy with the bloody machete hacks through their bathroom door to get to them.

    I have used this several times against some fairly hardcore liberals and I must say that the phrase PRO VICTIM and then the explanation above i use leaves them speechless. Even better when in a group of neutral people who are open to both sides of the conversation that explanation usually wins them over and makes the libertard look like a silly silly person.

  6. I am starting to consider the possibility that ,Democrats’ Gun Control Playbook includes all the current shootings at schools, and black on white crimes.

  7. Remember the "never let a crisis go to waste" statement? Well, you can add 'if a crisis doesn't appear when you need one, create one'!!

  8. Even if they have to create the occurrence to exploit.

  9. Well, if they are using a play book as a guidance to deceive. Then they are using all kinds of tactics to just get the party started.

  10. LittleRoot_48 says:

    Anybody out there still don't believe this country will be under a dictatorship within 3.5 years or less?

    • It will be under a satanic one world leadership much more nefarious than what we are seeing now

    • Gary Calhoun says:

      We are NOW!!!!

    • Mustang Mike says:

      Obama is laying the foundation with the changing of the way those who cannot think for themselves think of the government. He is reworking what it means to be an American, he is working on rewriting the constitution with out putting a pen to paper. He is allowing our laws and courts to be used against us.

      He is a liar, a fraud and most importantly a TRAITOR

      So ya since 50% of this country will never think for themselves we are going to end up there sooner rather then later. I fully believe its 2016 that is the deal breaker. If in 2016 we can get a conservative in the oval office, scotus's that play by the laws of the land then we have a chance. Now if we want to have a easier time at 2016 we need to keep the house and TAKE the senate. Doing that means we can just ride out the obama blues. No need to impeach its not like he would be able to do anything neways and we avoid putting crazy uncle joe in the oval office