Cope Reynolds, owner of the Southwest Shooting Authority in Pinetop, Arizona posted his new store policy in his local newspaper as an advertisement. He also posted a sign on his front door. What is the new policy of SSA? According to the sign, “if you voted for Barack Obama your business is not welcome at Southwest Shooting Authority. You have proven you are not responsible enough to own a firearm.”
The Southwest Shooting Authority is a family-owned, family-run business. The store was opened in 2004.
While Reynolds said that most of his customers did not support Barack Obama, it was a way for him to make a statement and he is concerned about how Obama’s policies will impact small businesses.
He posted a letter on the Ammoland website which read:
To Whom it May Concern: I thought you all might be interested in this.
We will try to demonstrate once again that the bottom line for our business is principle, not money.
Yes, it has been damaging at times but our values are intact.
Effective immediately, if you voted for Obama, your money is no good here. You have proven beyond a doubt that you are not responsible enough to own a firearm. We have just put a sign up on the front door to save you the trouble of walking all the way in here….
I took this ad out in our local paper. It will come out in the White Mountain Independent tomorrow, 9 November
Reynolds said they’ve been deluged with telephone calls from supportive Americans — some from as far away as New York and New Jersey. One caller placed an order for hundreds of dollars worth of ammunition.
But others have not been so supportive. Reynolds said there have been lots of “vile, rude, and hateful comments.”
“I hate it because my 17-year-old son answers the phone and the light into him,” Reynolds said. “They call us stupid rednecks and racist.”
The family has also received two death threats. But Reynolds said he’s not that worried about safety.
“We’re able to wear our guns in Arizona and we wear on 24-7,” he said. “We train regularly.”
Reynolds says he doesn’t worry about losing his business. “The bottom line,” he said, “is my values.”
I’m sure he won’t have a problem keeping business up when the word gets out. If you wish to contact SSA to show support or support their business, here is their contact information:
Southwest Shooting Authority of Arizona
Mail: POB 3797
Shipping: 674A E. White Mountain Blvd.
Pinetop, AZ 85935
Phone: (928) 367-AK47 (2547)