Holder announcing a public campaign to "really brainwash people into thinking about guns in a vastly different way."
Holder was addressing the Woman's National Democratic Club. In his remarks, broadcast by CSPAN 2, he explained that he intended to use anti-smoking campaigns as his model to "change the hearts and minds of people in Washington, DC" about guns.
"What we need to do is change the way in which people think about guns, especially young people, and make it something that's not cool, that it's not acceptable, it's not hip to carry a gun anymore, in the way in which we changed our attitudes about cigarettes."
Holder added that he had asked advertising agencies in the nation's capital to assist by making anti-gun ads rather than commercials "that make me buy things that I don't really need." He had also approached local newspapers and television stations, he said, asking them to devote prime space and time, respectively, to his anti-gun campaign.
Local political leaders and celebrities, Holder said, including Mayor Marion Barry and Jesse Jackson, had been asked to help. In addition, he reported, he had asked the local school board to make the anti-gun message a part of "every day, every school, and every level."
Despite strict gun control efforts, Washington, DC was and remains one of the nation's most dangerous cities for gun violence, though crime has abated somewhat since the 1990s.
Holder went on to become Deputy Attorney General in the Clinton administration, and currently serves as Attorney General in the Obama Administration.
The video of Holder's remarks was uncovered by Breitbart.com contributor Charles C. Johnson.
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